Exploring Lenggong Valley World Heritage Site's Brand Equity Dimensions
This study explores the brand equity dimensions of a world heritage destination brand, namely the Lenggong Valley World Heritage Site. The study adopted a survey-based brand equity metrics from a previous study that features 27 brand equity dimensions for products. The 27 dimensions were used as the...
Main Authors: | Noor, Shuhaida Md (Author), Kuthoos, Haja Mydin Abdul (Author) |
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Format: | Article |
Language: | English |
Published: |
EDP Sciences,
2014.
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Subjects: | |
Online Access: | Get fulltext |
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