Understanding South Korea's Poor Nation Brand Image: A Content Analysis Of Two Leading German Print News Media, 1948-2013
Despite the spectacular rise of South Korea's economy, the West continues to perceive it as an underdeveloped nation. To ferret out the macrohistorical causes of this perception, we perform a content analysis of Korea-related articles since 1948 in two leading German news weeklies. We find that...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Sains Malaysia (USM Press),
2015.
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| Subjects: | |
| Online Access: | Get fulltext |