Challenges Facing Small and Medium Tourism Enterprises: A Case Study in Kuala Sepetang
Tourism is increasingly being viewed as a development strategy for regional growth, especially in areas experiencing rural decline and economic contraction. In Malaysia, most of the rural tourism related firms are small and medium enterprises (SMEs). While the role of SMEs in destination development...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
European Publisher,
2019-10-30.
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| Subjects: | |
| Online Access: | Get fulltext |