Proposing stakeholder communication framework for business positioning among manufacturing-based small and medium enterprise: adopting a public relations approach
Purpose: This study proposes the development of a stakeholder communication framework for manufacturing-based Small and Medium Enterprises (SMEs). Methodology: Employing in-depth interviews with fifteen representatives from manufacturing-SMEs who take-up communication roles at the managerial level,...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
GIAP Journals,
2019.
|
| Subjects: | |
| Online Access: | Get fulltext |