Public relations role of government-linked companies in green purchase behaviour: a case study on Felda Global Ventures Holding Berhad and Petroliam Nasional Berhad
In this modern era of public relations field, green is a fundamental guideline to promote strategies and practices. Government promotes strategies to boost more environmentally sustainable consumption patterns. It is necessary for the public relations practitioners to communicate effectively in orde...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
academy IRMBR,
2015-02.
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| Subjects: | |
| Online Access: | Get fulltext |