Profiling mobile business customers for mass customization

Nowadays, traditional services are being replaced by mobile or M-business that is more efficient, faster and accessible. To enable M-business operators to service many customers efficiently but with the impression of a personalized individual service, a method called mass customization is used. For...

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Bibliographic Details
Main Author: Davari, Reza (Author)
Format: Thesis
Published: 2010-03.
Subjects:
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