Profiling mobile business customers for mass customization
Nowadays, traditional services are being replaced by mobile or M-business that is more efficient, faster and accessible. To enable M-business operators to service many customers efficiently but with the impression of a personalized individual service, a method called mass customization is used. For...
Main Author: | Davari, Reza (Author) |
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Format: | Thesis |
Published: |
2010-03.
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Subjects: | |
Online Access: | Get fulltext |
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