Does the Fit of Competitive Priorities Between Manufacturing and Marketing Function Matter? A Proposal
In this paper, I propose a study to investigate the relationship between an organization's performance and the fit of competitive priorities of manufacturing and marketing functions. There are two propositions in this study. First, organizations that exhibit a higher degree of fit of competitiv...
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| Format: | Article |
| Language: | English |
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Faculty of Management and Human Resource Development,
2005-12.
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| Online Access: | Get fulltext |