The effects of country-of-origin on yemeni consumers' attitudes towards asian products
The main purpose of the present research was to extend and consolidate knowledge about country-of-origin cue and its effects on the consumers' attitudes from least developed countries. In order to achieve the purpose, this research has been applied on Yemeni consumers. A correlational study was...
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| Format: | Thesis |
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2009-04.
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| Online Access: | Get fulltext |