A CRM adoption model for Malaysian telecommunication and financial companies
Customer Relationship Management (CRM) plays an important role in managing organization functions and processes in order to create a long-term relationship among customers and stockholders. A study of its adoption is essential to understand the factors influencing management's decision in adopt...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Information Service Systems Innovation (ISSI) Research Group, Universiti Teknologi Malaysia,
2012-12.
|
| Subjects: | |
| Online Access: | Get fulltext |