The role of "online user generated hotel reviews" in accommodation purchase behaviour of Kuala Lumpur international free independent travellers
Since the advent of web 2.0 technology, an increasing number of travellers use Internet for travel planning, booking their hotels and finding information about their travel destinations. Prior studies revealed that online user-generated reviews have a significant influence on the sales of experience...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2012.
|
| Subjects: | |
| Online Access: | Get fulltext |