Analysis of consumer risk perception on online auction features
This study examines consumer's perception related to perceived risk while the doing transaction in e-auction system. Previous research found there are some features in e-auction system recognize as unclarity features since they indicate having fraud or cheating. In the online auction environmen...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2013-02.
|
| Subjects: | |
| Online Access: | Get fulltext |