Analysis of consumer risk perception on online auction features
This study examines consumer's perception related to perceived risk while the doing transaction in e-auction system. Previous research found there are some features in e-auction system recognize as unclarity features since they indicate having fraud or cheating. In the online auction environmen...
Main Author: | Mai Candra, Reski (Author) |
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Format: | Thesis |
Published: |
2013-02.
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Subjects: | |
Online Access: | Get fulltext |
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