Customer relationship management framework for center of information and communication technology UniversitiTeknologi Malaysia
The Customer Relationship Management (CRM) model has attracted significant interest since its existence. Basically, the model can be characterized by the relationship it establishes between an organization and its customers. For an organization to reach its full potential in executing a CRM-based bu...
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| Format: | Thesis |
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2012.
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| Online Access: | Get fulltext |