Adoption of internet banking: theory of the diffusion of innovation
The innovation diffusion theory (IDT) could be considered as one of the earliest theories that attempts to explore factors that influence an individual to adopt an innovation or a new technology. The theory suggests five key beliefs that influence the adoption of any innovation: relative advantage,...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Univeriti Utara Malaysia,
2010-06.
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| Subjects: | |
| Online Access: | Get fulltext |