Intercultural communication competence as a key activator of purchase intention
The study presents an inclusive framework on key intercultural communication competence factors influencing personal interaction, customer satisfaction and purchase intention in grocery retail industry. The present study explored four major constructs specifically intercultural communication compete...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd.,
2014.
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| Subjects: | |
| Online Access: | Get fulltext |