Consumers' perception and purchase intention towards organic food products

This study is about the discoveries on the factors affecting purchase intention of organic food in Malaysia. Nowadays, in today's modern world a new consumer lifestyle has emerged especially in the attitude of consuming organic food. This phenomenon has occurred because people are beginning to...

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Bibliographic Details
Main Author: Mahpof, Nurliyana (Author)
Format: Thesis
Published: 2014-08.
Subjects:
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