Destination branding identity from the stakeholders' perspectives
In order to establish a strong destination branding, understanding the process of image in positioning the destination is crucial. Arguably, a brand identity for a tourist destination that makes up a name is often captured from the user point of view. However, little was understood as to how the sta...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit UTM Press,
2014.
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| Subjects: | |
| Online Access: | Get fulltext |