Application of decomposed theory of planned behaviour on post graduate students toward on-line shopping
The increasing use of the Internet in Malaysia provides a developing prospect for E- marketers. Attitude is an important determinant of online shopping behavior and represents the best estimates of future behavior available to market researchers. Among all the theories, the decomposed TPB model dete...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit UTM Press,
2015.
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| Subjects: | |
| Online Access: | Get fulltext |