Service quality and customers trust, moderating role of personality traits

Customers' trust is an inevitable asset for organizations. The long-term relationship of customer-organization depends upon the presence of customers' trust on the organization. It's a delicate sense of feeling derived from quality and commitment of the organizations to meet customers...

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Bibliographic Details
Main Authors: Ur Rehman, Muhammad Ahmad (Author), Md. Rasli, Amran (Author)
Format: Article
Language:English
Published: Penerbit UTM Press, 2016-01-08.
Subjects:
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