Study on the selection criteria for choosing domestic package tours in Malaysia
This study was designed to identify important selection factors for domestic package tours in Malaysia. A total of 21 selection criteria were identified in this study, which is applied from a similar but outbound research in Hong Kong done by Chak-Keung Simon Wong and Wai Yan, 2003. From the study,...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2007-05.
|
| Subjects: | |
| Online Access: | Get fulltext |