Consumer voice towards environmental green mobile phone: a case of Universiti Teknologi Malaysia students
Rapid growing of electronic products waste such as mobile phone has become a main issue of waste stream in Malaysia. This can be explained by the fact that current process of product development is lack of consumer voice which led to poor eco-design of the green product in the marketplace. Therefore...
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Format: | Thesis |
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2014-02.
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Online Access: | Get fulltext |