Antecedents and consequences of eWOM in social commerce
As a business paradigm, social commerce (s-commerce) has brought about a new stage of innovation, and by extension, has transmuted the power from sellers to buyers. S-commerce is an integration of transactional and social activities, in which, individuals may spread word of mouth (WOM) about their s...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Little Lion Scientific,
2018-01.
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Subjects: | |
Online Access: | Get fulltext |