Antecedents and consequences of eWOM in social commerce
As a business paradigm, social commerce (s-commerce) has brought about a new stage of innovation, and by extension, has transmuted the power from sellers to buyers. S-commerce is an integration of transactional and social activities, in which, individuals may spread word of mouth (WOM) about their s...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Little Lion Scientific,
2018-01.
|
| Subjects: | |
| Online Access: | Get fulltext |