Neuromarketing: a review of research and implications for marketing
In this research, we reviewed existing studies which used neuromarketing techniques in various fields of research. The results revealed that most attempts in neuromarketing have been made for business research. This research provides important results on the use of neuromarketing techniques, their l...
| Main Authors: | , , , , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit UTM Press,
2020-04.
|
| Subjects: | |
| Online Access: | Get fulltext |