Innovation in healthcare performance among private brand's healthcare services in small and medium-sized enterprises (SMEs)
Small and medium-sized enterprises (SMEs) in Malaysia are rapidly expanding their businesses; they use international diversification as an imperative strategic route to attain growth. Due to the great potential of SME in a developing market and the importance of branding that induces the performance...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Budapest Tech Polytechnical Institution,
2019.
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| Subjects: | |
| Online Access: | Get fulltext |