Three-dimensional brand loyalty and virtual customer relationships on social media-based brand community
The aim of this research was to investigate how to manage digital consumer relationships (i.e. Customer-centric model) on social media brand community and to influence three-dimensional brand loyalty (i.e. cognitive, affective, and behavioral loyalty). This study depicts how different factors and bu...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Blue Eyes Intelligence Engineering & Sciences Publication,
2019-11.
|
| Subjects: | |
| Online Access: | Get fulltext |