The new semantics suggested for the marketing mix by millennials
This is an auxiliary study dealing with the 4 Ps of the Marketing Mix Model introduced by Robert F. Lauterborn. It focused on the comparative popularity of the components of the Marketing Mix among the contemporary consumers of fast moving consumer goods (FMCGs) produced by Unilever and Proctor and...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Blue Eyes Intelligence Engineering and Sciences Publication,
2019.
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| Subjects: | |
| Online Access: | Get fulltext |