Data mining and e-commerce : methods, applications, and challenges
Electronic commerce processes and data mining tools have revolutionized many companies. Data that businesses collect about customers and their transactions are the greatest assets of that business. Data mining is a set of automated techniques used to extract buried or previously unknown pieces of in...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit UTM Press,
2008-12.
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| Subjects: | |
| Online Access: | Get fulltext |