The influence of extended warranty policy in Malaysian culture perspective : a case study in automobile
The term of extended warranty has recently appeared in Malaysia industrial market, although it has appeared in the developing countries for quite since the passage of the Magnuson-Moss Warrantyâ€"Federal Trade Commission Improvement Act in 1975. Since that era, researchers and scholars has bee...
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| Format: | Thesis |
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2008-11.
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| Online Access: | Get fulltext |