Youth culture, music, and cell phone branding in China
This article tracks the relationship between music and youth culture in China in the context of transnational cell phone branding. A research project conducted by the author as a participant observer/temporary marketing researcher at the Beijing office of transnational advertising agency, Ogilvy, is...
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| Other Authors: | , , |
| Format: | Article |
| Language: | English |
| Published: |
Sage Publications,
2017-09-12T14:57:43Z.
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| Subjects: | |
| Online Access: | Get fulltext |