An Investigation on the Inconsistency of Consumer Preferences for Product Appearance: A Case Study of Residential Solar Panels

The importance of the appearance of consumer products is widely understood. This paper considers an evaluation of the appearance of a technology-oriented product, the residential solar panel, from the perspective of individuals. This study uses a quantitative approach, visual conjoint analysis, to d...

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Bibliographic Details
Main Authors: Ferik, Sami El (Author), Shaukat, Mian Mobeen (Author), Bao, Qifang (Contributor), Yang, Maria C. (Author)
Other Authors: Massachusetts Institute of Technology. Department of Mechanical Engineering (Contributor), Massachusetts Institute of Technology. Institute for Data, Systems, and Society (Contributor), Yang, Maria (Contributor)
Format: Article
Language:English
Published: ASME International, 2019-01-14T18:12:26Z.
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