Engineering social contagions: Optimal network seeding in the presence of homophily
We use data on a real, large-scale social network of 27 million individuals interacting daily, together with the day-by-day adoption of a new mobile service product, to inform, build, and analyze data-driven simulations of the effectiveness of seeding (network targeting) strategies under different s...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
Cambridge University Press (CUP),
2019-01-28T17:48:48Z.
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| Subjects: | |
| Online Access: | Get fulltext |