Tracking the Yak: An empirical study of Yik Yak

To investigate the effects of anonymity on user behavior, we conduct an empirical study of the new and controversial social app, Yik Yak. First, we examine how users use the platform, analyzing patterns in posting, popularity of yaks, and vocabulary. As a comparison, we look at posting patterns on T...

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Bibliographic Details
Main Authors: Saveski, Martin (Author), Chou, Sophie Beiying (Author), Roy, Deb K (Author)
Other Authors: Massachusetts Institute of Technology. Media Laboratory (Contributor)
Format: Article
Language:English
Published: Association for the Advancement of Artificial Intelligence, 2020-06-16T18:56:00Z.
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