Consumer Scores and Price Discrimination

We study the implications of aggregating consumers' purchase histories into scores that proxy for unobserved willingness to pay. A long-lived consumer interacts with a sequence of firms. Each firm relies on the consumer's current score-a linear aggregate of noisy purchase signals - to lear...

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Bibliographic Details
Main Authors: Bonatti, Alessandro (Author), Cisternas, Gonzalo (Author)
Other Authors: Sloan School of Management (Contributor)
Format: Article
Language:English
Published: Oxford University Press (OUP), 2021-02-08T16:38:22Z.
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