Consumer Scores and Price Discrimination
We study the implications of aggregating consumers' purchase histories into scores that proxy for unobserved willingness to pay. A long-lived consumer interacts with a sequence of firms. Each firm relies on the consumer's current score-a linear aggregate of noisy purchase signals - to lear...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Oxford University Press (OUP),
2021-02-08T16:38:22Z.
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Subjects: | |
Online Access: | Get fulltext |