Simultaneous Ad Auctions
We consider a model with two simultaneous VCG ad auctions A and B where each advertiser chooses to participate in a single ad auction. We prove the existence and uniqueness of a symmetric equilibrium in that model. Moreover, when the click rates in A are pointwise higher than those in B, we prove th...
Main Authors: | , , |
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Other Authors: | |
Format: | Article |
Language: | English |
Published: |
Institute for Operations Research and the Management Sciences (INFORMS),
2012-11-08T15:24:26Z.
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Subjects: | |
Online Access: | Get fulltext |