The Age of the Consumer-Innovator
Recent research shows that consumers collectively generate massive amounts of product innovation. These findings are a wake-up call for both companies and consumers - and have significant implications for our understanding of new product development.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
Sloan School of Management,
2013-03-19T17:35:10Z.
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| Subjects: | |
| Online Access: | Get fulltext |