Dynamic Commercialization Strategies for Disruptive Technologies: Evidence from the Speech Recognition Industry

When start-up innovation involves a potentially disruptive technology-initially lagging in the predominant performance metric, but with a potentially favorable trajectory of improvement-incumbents may be wary of engaging in cooperative commercialization with the start-up. While the prevailing theory...

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Bibliographic Details
Main Authors: Marx, Matt (Contributor), Gans, Joshua S. (Author), Hsu, David H. (Author)
Other Authors: Sloan School of Management (Contributor)
Format: Article
Language:English
Published: Institute for Operations Research and the Management Sciences (INFORMS), 2015-09-25T17:44:24Z.
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