A Detailed Approach for Concept Generation and Evaluation in a Technology Push Product Development Environment
Many companies rely on successful product development as a means to increase their revenues and expand their operations. Market pull, the most common form of product development, begins with a specific customer, and focuses on how to satisfy that customer's needs. Technology push is a product d...
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| Format: | Others |
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BYU ScholarsArchive
2005
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| Online Access: | https://scholarsarchive.byu.edu/etd/726 https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=1725&context=etd |