Optimizing Product Variant Placement to Satisfy Market Demand
Many companies use product families in order to offer product variants that appeal to different market segments while minimizing costs. Because the market demand is generally not uniform for all possible product variants, during the design phase a decision must be made as to which variants will be o...
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BYU ScholarsArchive
2007
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| Online Access: | https://scholarsarchive.byu.edu/etd/855 https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=1854&context=etd |