Evaluating the Application of Modularity to Reduce Market Risk in Technology Push Products
Technology push product development presents a number of challenges over the more typical market pull product development. Despite these challenges, enough advantages exist to motivate firms to develop technology push products at greater risk. Modularity is a tool that can address some of these chal...
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| Format: | Others |
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BYU ScholarsArchive
2007
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| Online Access: | https://scholarsarchive.byu.edu/etd/1068 https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=2067&context=etd |