Using the ZMET Method to Understand Individual Meanings Created by Video Game Players Through the Player-Super Mario Avatar Relationship

Video game researchers have recently begun to explore qualitative techniques to understand video games and their audiences. Yet many questions remain concerning the significance of gaming media and how video game research should be conducted. This research addresses the changing focus of video game...

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Bibliographic Details
Main Author: Clark, Bradley R.
Format: Others
Published: BYU ScholarsArchive 2008
Subjects:
Online Access:https://scholarsarchive.byu.edu/etd/1350
https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=2349&context=etd