An Assessment of Stakeholder Response of Collegiate Spots Marketing Across Three Western State Universities
The purpose of this thesis was to explore stakeholder response to the increase in corporate involvement in college sports. As tough economic times have been steadily realized into a recession, the rise in educational costs and in amount of money required to run athletic programs have placed a tremen...
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| Format: | Others |
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BYU ScholarsArchive
2010
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| Online Access: | https://scholarsarchive.byu.edu/etd/2266 https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=3265&context=etd |