Greening the Market: the Development and Effect of Environmental Terms on Consumer Perception of Products

History, discourse analysis, and corpus linguistics show the green movement (humankind's response to issues affecting the environment) to have proliferated both ecological ideologies and the linguistic tools to discuss them, (R. J. Alexander, 2002; Bang, Døør, Steffensen, & Nash, 2007; Carv...

Full description

Bibliographic Details
Main Author: Heiner, Jae Parker
Format: Others
Published: BYU ScholarsArchive 2012
Subjects:
Online Access:https://scholarsarchive.byu.edu/etd/3111
https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=4110&context=etd