The Portrayal of Older People in Marketing Materials for Senior Centers
This content analysis examined 128 senior center brochures and newsletters to determine how older people (those 65 years and older) were portrayed. Findings indicated that portrayals of older people in this medium that targets older people and their caretakers exclusively were overwhelmingly positiv...
| Main Author: | |
|---|---|
| Format: | Others |
| Published: |
BYU ScholarsArchive
2012
|
| Subjects: | |
| Online Access: | https://scholarsarchive.byu.edu/etd/3205 https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=4204&context=etd |