Protecting Professional Football: A Case Study of Crisis Communication Tactics Demonstrated During the Concussion Crisis by the National Football League and the Introduction of Cultural Ingrainment as a Component in Crisis Communications Models
This research analyzes the crisis communications tactics employed by the National Football League at key points during the concussion crisis in relation to strategies recommended by models based on image restoration theory and situational crisis communications theory. The discrepancies between the N...
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| Format: | Others |
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BYU ScholarsArchive
2015
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| Online Access: | https://scholarsarchive.byu.edu/etd/5791 https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=6790&context=etd |