"Sure It's Foreign Music, but It's Not Foreign to Me" Understanding K-Pop's Popularity in the U.S. Using Q Sort
Korea has become a strong influencer of global popular culture. With a handful of Korean celebrities entering mainstream U.S. pop music, Hallyu, the Korean Wave, has been growing tremendously in popularity. Following this global trend, American audiences are increasingly tuning into K-pop. The curre...
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| Format: | Others |
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BYU ScholarsArchive
2017
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| Online Access: | https://scholarsarchive.byu.edu/etd/6612 https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=7612&context=etd |