Like and Shout: Brand Loyalty, Framing, and Fan Interactions on the BYU Football Facebook Page
This research is intended to provide the stewards of social media for Brigham Young University's football program with information that will allow them to make better decisions on what kind of content will maximize engagement and enhance brand loyalty among fans and consumers on Facebook. Using...
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| Format: | Others |
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BYU ScholarsArchive
2018
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| Online Access: | https://scholarsarchive.byu.edu/etd/6922 https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=7922&context=etd |