Orientation-Marché: Une stratégie pertinente pour la gestion des institutions d'enseignement supérieur?/Is market orientation a relevant strategy for the management of Higher educational institutions?

Orientation-Marché: Une stratégie pertinente pour la gestion des institutions d'enseignement supérieur?/Is market orientation a relevant strategy for the management of Higher educational institutions?

Market orientation is generally defined as the implementation of the marketing concept within organizations. It has been operationalized by such dimensions as customer orientation (the pursuit of customer satisfaction), Competitor Orientation, Inter-functional Coordination, and Responsiveness. Accor...

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Bibliographic Details
Main Author: Bugandwa Mungu Akonkwa, Deogratias D.
Other Authors: Drumaux, Anne
Format: Others
Language:fr
Published: Universite Libre de Bruxelles 2008
Subjects:
parties prenantes
stakeholders
higher education
Mission organisationnelle/Market orientation
Echelle de mesure
scale
mission statement
Orientation-Marché
collaboration
Collaboration
enseignement supérieur
Online Access:http://theses.ulb.ac.be/ETD-db/collection/available/ULBetd-10172008-141548/

Internet

http://theses.ulb.ac.be/ETD-db/collection/available/ULBetd-10172008-141548/

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