The Celebrity Athlete: A Powerful Endorsement Tool in the Mass Media
Thesis advisor: Michael Keith === Athletes have become major celebrities within the mass media in modern society. They appear in a wide variety of mediums and advertising campaigns that may or may not be directly related to sports. Their level of fame and popularity has landed many star athletes wit...
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| Format: | Others |
| Language: | English |
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Boston College
2013
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| Online Access: | http://hdl.handle.net/2345/3060 |