Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands
yes === Amidst strong competition and lack of resources and functional superiority, ethical brands may seek an experiential approach to marketing online. A between-subjects online experiment (N=308) shows that ethically congruent visual and auditory cues, and a tactile priming statement, positively...
| Main Authors: | , , |
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| Language: | en |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10454/16630 |